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Securing Valuable Sales Through Lead Nurturing

How do you turn leads that are coming into your pipeline into loyal and paying customers? That is one of the most common questions business owners, especially when some of them are start-ups or just venturing into digital marketing strategies. 

 

For starters, there are a lot of ways to turn your leads into sales, but one of the best ways is to nurture them first.  Lead nurturing, plays an important role in converting your potential customer and clients into paying ones. 

 

But how do you exactly nurture them? Can you do it yourself or is it better to hire professionals to do it? In this page, we will be answering those questions and give you a quick guide on how to secure valuables sales through the process of lead nurturing. 

 

Lead Nurturing: What is lead nurturing? And how does it work? 

 

Lead nurturing is a strategy wherein it is purposefully engaging your target audience with relevant information about your business. In this way, you can also provide a delightful buying experience for your customers by guiding them throughout their buying journey. 

 

When you start to nurture leads you must make use of the strategy called email marketing. Some of you have heard it or might have launched a campaign once. Email marketing is the channel you will be using to nurture your leads as it is the most effective channel for reaching customers. Email marketing allows you to directly communicate with your audience, especially those who have expressed interest in your business. 

 

89% of adult Americans open their email at least once a day, according to the recent statistics (22 New Stats Showing How American Adults Use Email) hence, a message directly delivered to your target audience’s inbox is indeed a powerful tool, but only if you create the right messaging. 

 

If you have done email marketing previously, then you must be familiar with its basic concepts like sending your customers a warm “Welcome” email when they contact your business first. It’s essentially a “Thank You!” email for taking the time to fill out the form and becoming the next step to being a valued customer. 

 

How Does Email Marketing Work?

 

With email marketing, the subscriber can be placed on a list wherein you can send them weekly or monthly newsletters and also promotional emails about your products or services. Today, there are more advanced strategies to help your subscribers gradually get to know your products or service. Nurturing these leads will eventually convince them to make a purchase or get your service.

 

Lead Nurturing Services & Lifecycle Email Marketing

 

Email marketing and lead nurturing may sound simple but it requires time and monitoring. You would rather spend time closing deals rather than spending time at the back end of your business. We understand the need of every business to focus on their goals, we at Zombie Digital will cover the things that can help your business grow. 

 

With lifecycle marketing service, we can measure not just the frequency and content on how much time spent or elapsed since a lead has signed up for a particular list, you can easily adjust your emails based on their website actions and as well as the firmographic data. 

 

(Insert Canva Photo)

 

Did they open the first email>

Did they return to the site

Do they work on our target industry?

Are there specific products or services that they’re interested in?

 

These type of actions signifies levels of engagement and interest. As we have mentioned before, sending a message to their inbox is a powerful tool, only if you send the right message, hence the actions and traits will help you decide what message you will be sending next to nurture that lead. With lead nurturing you can have an automated process wherein all of your leads will receive relevant and targeted content. 

 

With Zombie Digital’s lead nurture email marketing service, you can enjoy streamlined and advanced reporting, enabling you to see the progress of your lead nurturing email marketing campaign. You can also make sure that your leads are nurturing well. You will also observe patterns in customer behavior as the campaign progress, hence this will show you how your strategy is performing and make room for improvements if necessary, like edit your existing emails or add more stages to boost the email marketing success.

 

Need to know more?

 

A bit overwhelmed with lead nurturing services and lifecycle email marketing? No worries our experts can help you understand more of what we can do and how we can help your business. Feel free to contact us, and one of our experts will answer all your queries. 

 

Ready to dive in?

 

Yay! Our expert is just waiting for you to call! If you are ready to nurture leads and start using our lifecycle email marketing to help you create new customers, then contact us today, and one of our experts will be more than happy to get into business with you!

 

QUICK GLANCE

 

OUR PRICING AND PLANS

 

ONE LEAD NURTURE CAMPAIGN

 

TWO LEAD NURTURE CAMPAIGNS

 

INTELLIGENT EMAIL NURTURE CAMPAIGN

$200-$900/month

 

$200-$900/month

 

$200-$900/month

$250-$500 INITIAL INVESTMENT

 

$1,000-$1,750 INITIAL INVESTMENT

 

$1,600-$2,500 INITIAL INVESTMENT

One 3-part email drip sequence

 

One 6-part email drip sequence

 

Two 10-part email drip sequence

Professional email copywriting

 

Web form sign-up

 

On-demand subscriber reports

Professional email graphics

 

User behavior email triggers

 

Intelligent email triggers

Custom segmented subscriber lists

 

Call tracking

 

Lead nurture workflow development

 

 

EMAIL MARKETING LEAD NURTURING SERVICES

FEATURES

1 Lead Nurture Email Campaign</b

1 Lead Nurture Smart Email Campaign

2 Lead Nurture Email Campaigns

1 Lead Nurture Email Campaign & 3 Intelligent Email Trigger Campaigns

Email marketing sequence

One 3 part lifecycle email drip sequence

One 6 part lifecycle email drip sequence

Two 6 part lifecycle email drip sequence

(12 total emails)

Two 10 part lifecycle email drip sequence

(20 total emails)

Lifecycle email strategic distribution schedule

Campaign and target strategy

Lead nurture workflow development

Recommended sales cycle implementation

Creative theme development

  

Design theme edits for each lifecycle email

  

Copywriting for email campaigns

Up to 200 words written per email

Graphics design for email body content

Coding of lifecycle emails

Web form signup implementation

By Quote

By Quote

By Quote

By Quote

Web form signup tagging coding

Testing of emails on 24 clients

Built-in unsubscribe functionality

Ability to create custom segmented lists

Manual form subscription to lifecycle email campaign

On-demand reports for open rate per lifecycle campaign stage

On-demand reports for individual subscribers

On-demand clickthrough rate reports per drip stage

Ability to add additional lifecycle stages in the future

Call tracking number for ROI reporting

Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.)

Triggered emails based on web visitor behavior

 

Triggered intelligent emails based on firmographic industry visitor data

 

Triggered intelligent emails based on firmographic company revenue and employee count visitor data

 

Triggered intelligent emails based on firmographic company location visitor data

 

200+ SMEs behind campaign driving results

1 additional lead nurture email added each quarter

   

$125/quarter

Initial investment (design, copywriting, strategy and tracking setup) &:

One time $500

One time $1,000

One time $1,750

One time $2,500

Up to 3,000 subscribers (or)

$200 per mo. ($300 non-customers)

$200 per mo. ($300 non-customers)

$200 per mo. ($300 non-customers)

$200 per mo. ($300 non-customers)

3,000 to 10,000 subscribers (or)

$450 per mo. ($600 non-customers)

$450 per mo. ($600 non-customers)

$450 per mo. ($600 non-customers)

$450 per mo. ($600 non-customers)

10,000 to 25,000 subscribers (or)

$750 per mo. ($900 non-customers)

$750 per mo. ($900 non-customers)

$750 per mo. ($900 non-customers)

$750 per mo. ($900 non-customers)

Over 25,000 subscribers

Call us – volume discounts apply

Call us – volume discounts apply

Call us – volume discounts apply

Call us – volume discounts apply

     

 

 

EMAIL MARKETING LEAD NURTURING SERVICES (WITHOUT COPYWRITING)

FEATURES

1 Lead Nurture Email Campaign

1 Lead Nurture Smart Email Campaign

2 Lead Nurture Email Campaigns

1 Lead Nurture Email Campaign & 3 Intelligent Email Trigger Campaigns

Email marketing sequence

One 3 part lifecycle email drip sequence

One 6 part lifecycle email drip sequence

Two 6 part lifecycle email drip sequence

(12 total emails)

Two 10 part lifecycle email drip sequence

(20 total emails)

Lifecycle email strategic distribution schedule

Campaign and target strategy

Lead nurture workflow development

Recommended sales cycle implementation

Creative theme development

   

Design theme edits for each lifecycle email

   

Graphics design for email body content

Coding of lifecycle emails

Web form signup implementation

By Quote

By Quote

By Quote

By Quote

Web form signup tagging coding

    

Testing of emails on 24 clients

Built-in unsubscribe functionality

Ability to create custom segmented lists

Manual form subscription to lifecycle email campaign

On-demand reports for open rate per lifecycle campaign stage

On-demand reports for individual subscribers

On-demand clickthrough rate reports per drip stage

Ability to add additional lifecycle stages in the future

Call tracking number for ROI reporting

Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.)

Triggered emails based on web visitor behavior

  

Triggered intelligent emails based on firmographic industry visitor data 

  

Triggered intelligent emails based on firmographic company revenue and employee count visitor data 

  

Triggered intelligent emails based on firmographic company location visitor data (

  

200+ SMEs behind campaign driving results

1 additional lead nurture email added each quarter

   

$85/quarter

Initial investment (design, copywriting, strategy and tracking setup) &:

One time $250

One time $500

One time $1,000

One time $1,600

Up to 3,000 subscribers (or)

$200 per mo. ($300 non-customers)

$200 per mo. ($300 non-customers)

$200 per mo. ($300 non-customers)

$200 per mo. ($300 non-customers)

3,000 to 10,000 subscribers (or)

$450 per mo. ($600 non-customers)

$450 per mo. ($600 non-customers)

$450 per mo. ($600 non-customers)

$450 per mo. ($600 non-customers)

10,000 to 25,000 subscribers (or)

$750 per mo. ($900 non-customers)

$750 per mo. ($900 non-customers)

$750 per mo. ($900 non-customers)

$750 per mo. ($900 non-customers)

Over 25,000 subscribers

Call us – volume discounts apply

Call us – volume discounts apply

Call us – volume discounts apply

Call us – volume discounts apply

  

FAQ’s (Frequently Asked Questions)

 We will be asking you questions to see if we are a good fit. The questions are focused on how long have you been in the business, your estimated or average sale value, revenue generated per month, and more. Those are the basics and once we discuss with you will just go from there.

Shoot us an email and we will let you know if there are still spots left.

That’s great! Send us an email or you can book a free strategy session with us, plus a live chat so we can answer your queries.

We Are Totally Different

STRATEGIZE FOR SUCCESS

When You Collaborate With Zombie Digital

Goal Oriented Marketing

We sit down with you whether it’s in person or over a call to discuss your objectives and listen to your strengths and weaknesses. We then take that data and create a strategy based on your objectives. Often within 48 hours, we know exactly what should be done to take your business to the next level.

Target Your Buyers, Not Your Window Shoppers

One of the most important things to understand is your audience. It’s commonly known that some of the best companies have a conversion rate somewhere around 5%. That means over 90% of the people who visit your website won’t use your services. We say this to emphasize that your primary focus should be finding those who want your services.

The Zombie Experience

The Zombie Digital team has more than 20+ years of combined experience designing websites and driving sales to business partners through SEO & various PPC platforms. Not all agencies are equal.

Consistency & Communication

We have this routine where we send progress reports every Friday morning since it’s usually a good mood enhancer to find out how your business is progressing. We’re always focused on clear communication, however, we can’t bring you the best results if we update you every twenty minutes. We can respond to questions via email or our social media page.

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Whether you decide to partner with us or not, it’s best to get an idea of where you should start making improvements.

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