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Zombie Digital: A Quick Guide To Email Marketing Newsletter Design

You may have heard about email marketing not just once when diving into the best digital marketing strategies in the business. Boosting your email conversion rates has something to do with the design as well. Email template designs’ function is not just to entice your target audience visually but to increase your email marketing effort’s effectiveness. 


On this page, Zombie Digital will share with you the basics of an effective email marketing newsletter design to help you and your business get more business opportunities using this kind of strategy and maximize your investment well. 


Email Marketing Newsletter Design


Email marketing campaigns are very cost-effective and this type of strategy is just a minor investment wherein you can reach thousands of audiences with your company’s message. All marketing initiatives may have the same standard template or blueprint, however, customization is the key to set your company apart from your competitors who are using the same strategy.  Without a design that creates impact and branding for your company, this cost-efficient marketing strategy might become a no go even before you launch it. 


The keys to successfully maximizing email marketing is the message and the creativity that will entice and compel viewers to perform a specific action and essentially convert them into buying customers. Design is the building block, and if your design is weak or does not really impact your audience, results will suffer. That is why design plays an important role, email themes, and template designs that will stand out to the users.


The Zombie Method: Effective Newsletter Template Design 


We at Zombie Digital will help you build effective newsletter template design, together with a team of experts in web design and email marketing ready to hammer your online marketing into success:


  • Our team will be able to create a standout-effective-design that will set you apart from your competitors.


  • Combined with messaging and creatives that will compel your viewers to explore and take action to your newsletter.


  • Create enhanced relationships with your customers. Making your newsletters more than just a welcoming note. Strengthening loyalty, customer satisfaction, and repeat business. 









Call to action strategy


Testing on 20+ email clients

Email layout prototype


Testing of email on mobile devices

Edits to email creative


Email marketing strategy document

Creative build into HTML


Assistance with copywriting for 1st email blast


Email marketing delivery schedule assistance

The Design: Driving Email Marketing Campaign Results


Having strong and standout email designs will make a great impact to your customers, in fact it will keep you on the top of their minds, plus this will strengthen your brand. Studies show that 65% of people or your online users are visual learners, as a matter of fact, 90% of the information absorbed by the brain is through visual content (source: Neil Patel). Hence, email template designs do not just create a beautiful site to see for your users but it helps them absorb the information you are trying to convey. 


The design will hold your user’s attention long enough to eventually perform a specific action. Once your email has landed on your target customer’s inbox your professionally designed email will promote your brand and start a buying journey. Of course, your competitor will do the same, but your advantage will be partnering with an agency that will set you apart from them. 


The Design: Responsive and Mobile Friendly


Zombie Digital guarantees a design that is fully functional. We will craft and design your email templates to be fully responsive, no matter what size or shape you choose. We will ensure that users won’t have any trouble viewing them from their mobile phones, tablets, desktops, and more. Our designs are mobile-friendly which makes them easy to read for your users. No matter what screen they are using, they will be able to view it. 


We understand that today’s modern advancement, zoom, and pinch will most likely make your consumers shy away from the content, that is why our job is to create templates, layouts, themes, and graphics that are very engaging and will display properly to all devices. In a nutshell, we can work with your platform, whatever your platform choice, we can design HTML email templates. Drag and drop responsive option is also available depending on the program you are using.


  • Email Banner Design
  • Mobile-Friendly Design
  • Themes
  • Layouts
  • Graphics
  • Choose Your Platform






Call to action strategy

Email layout prototype

Edits to email creative

Creative build into HTML

Testing on 20+ email clients


Testing of email on mobile devices


Email marketing strategy document


Assistance with copywriting for 1st email blast


Email marketing delivery schedule assistance


Email marketing tips provided – post 1st or 2nd delivery (performance/analytics review)


Responsive design & testing

4 SMEs behind campaign driving results




FAQ’s (Frequently Asked Questions)

 We will be asking you questions to see if we are a good fit. The questions are focused on how long have you been in the business, your estimated or average sale value, revenue generated per month, and more. Those are the basics and once we discuss with you will just go from there.

 For the Email Template designs, yes. We will make the necessary edits until you have what you’re looking for.

Shoot us an email and we will let you know if there are still spots left.

That’s great! Send us an email or you can book a free strategy session with us, plus a live chat so we can answer your queries.

We Are Totally Different


When You Collaborate With Zombie Digital

Goal Oriented Marketing

We sit down with you whether it’s in person or over a call to discuss your objectives and listen to your strengths and weaknesses. We then take that data and create a strategy based on your objectives. Often within 48 hours, we know exactly what should be done to take your business to the next level.

Target Your Buyers, Not Your Window Shoppers

One of the most important things to understand is your audience. It’s commonly known that some of the best companies have a conversion rate somewhere around 5%. That means over 90% of the people who visit your website won’t use your services. We say this to emphasize that your primary focus should be finding those who want your services.

The Zombie Experience

The Zombie Digital team has more than 20+ years of combined experience designing websites and driving sales to business partners through SEO & various PPC platforms. Not all agencies are equal.

Consistency & Communication

We have this routine where we send progress reports every Friday morning since it’s usually a good mood enhancer to find out how your business is progressing. We’re always focused on clear communication, however, we can’t bring you the best results if we update you every twenty minutes. We can respond to questions via email or our social media page.

You’re Our Business Partner, Not Our Client

Most agencies see you as a client, just another number. Not us though, we’re a small clan of digital zombies that take pride in creating amazing websites and helping our partners overrun their competition.

100% Accountability & Transparency

We’re not like every agency out there, we work with no more than 10 clients a month to make sure we provide the best service possible. We aren’t the cheapest around either, but making the right investment pays off. More often than not we help repair the damage for those who chose cheaper options. If you have any questions feel free to send us an email.


Whether you decide to partner with us or not, it’s best to get an idea of where you should start making improvements.