Zombie Digital’s Web Personalization Services.

Way back the 1990’s the world wide web was launched, and since then our lives and even the way business works has drastically changed. Today, the power of digital marketing platforms reaches millions of audiences in a matter of seconds, and your website represents your business in the digital world.   

Your website is your business’s virtual office or store. People online search-related keywords that redirect them into your website and from being visitors they can turn into buying customers quickly all because of your website. Successful sales conversions are only possible if you make the visits worthwhile. In short, good user experience is one key to funneling down your audience to conversion.

How do you precisely ensure a good user experience on your website? The answer is through website personalization. Before we dive deeper to how website personalization works, we’ll define it first for you.  

Website personalization or dynamic website personalization is the practice or process of creating a customized website experience for all the audience that visits a web page. When you have a personalized website setting, rather than having a one size fits all experience, your website functions or displays a unique user experience based on your audience characteristics, or an experience tailored to their needs. It’s like going to your restaurant, the waiter already knows your usual spot, your favorite dishes, and you just simply enjoy your meal, a seamless and very satisfying experience.   

Using the browsing behavior, demographic, location, and other data you can personalize every visitor’s experience on your web page. For example, with browsing behavior, online retailers can give targeted offers to their audience based on their searches, find vendors near your location, or even products for a specific gender, age, and geolocation. Today, consumers expect the same personalized experience on the web and offline starting from their social media accounts down to shopping recommendations.  

WHAT ZOMBIE DIGITAL CAN DO FOR YOU  

Make good use of the tons of information available for your business. This is the time to engage and personalize your visitors’ experience, boost site engagement, and convert them into buying customers. At Zombie Digital, we can personalize your website according to your audience’s needs and preference:  

GREETINGS  

Welcome your first-time visitors warmly and your returning ones with the links of the products and services they previously viewed. Make a good first impression by greeting and helping your first-time visitors find what they want. When your visitors return to have them continue where they left off, this unique experience will keep them coming back for more.  

CALL TO ACTION (CTA)  

Call to action buttons may differ, make sure that they match the different buying process. When making an effective CTA, show them that you are helping them make a good choice by using LEARN MORE, rather than an aggressive BUY NOW!  

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SPECIAL DEALS AND OFFERS  

Don’t you just love special deals and offers? This can be exciting for many customers. When offering incentives to customers, personalized them. Offer personalized coupons, discounts, and pricing packages to increase the chances that a visitor will find a personalized incentive that fits them.  

SUGGESTED CONTENT  

Once your audience has read everything on your page, they will simply leave or stay on your page if you provide them related content, product pages, or further steps to make their visit worthwhile and personalized.  

READY FOR YOUR PERSONALIZED WEBSITE?  

Hey! If you are ready, our experts at Zombie Digital can help you. Contact us and we will answer your questions.   

Questions on pricing and packages? Don’t be shy to inquire, call us and we will guide you with our flexible offers.