A QUICK GUIDE TO DIGITAL MARKETING

Marketing has been a part of every business. Today, businesses no longer stick to traditional marketing, as there is a more efficient, cost-effective, and powerful way of advertising which is known as digital marketing or online marketing. It is expected that companies will be investing more than $140 billion in the next few years to digital marketing efforts according to Forrester. Have a good read and learn more about digital marketing in this quick guide.   

What is digital marketing anyway? How does it work?  

Digital marketing is similar to traditional advertising, wherein it’s the marketing of products, services, persons, and more but through online channels and digital technologies. You may be familiar with some online marketing platforms such as social media, email, pay-per-click (PPC), and search engine optimization (SEO), and so much more. Most companies have ventured to digital marketing, as this is now the best way to reach their target audience this is because in the US alone, 90% of adults use the internet occasionally and the US is also one of the largest online markets worldwide according to Statista.   

Online marketing works by creating, developing, a coordinated omnichannel strategy that can support your target customer’s unique buying journey and progress. Through the use of multiple channels like social media, email, search and more to create brand awareness, generate leads or convert sales. in a nutshell:  

Traditional Marketing VS. Digital Marketing  

It is easy to identify the difference between traditional marketing and digital marketing. In a nutshell; traditional marketing is using offline channels, such as television ads, radio ads, newspaper ads, billboards, and more. While digital marketing uses almost all available online channels or platforms such as social media, blog posts, and email to advertise or promote businesses. Today, businesses are preferring digital marketing, aside from the fact that it is cost-effective, it has the power to create interaction to your audience and measure their response real-time which can help businesses to make quick marketing decisions, enabling real-time solutions and strategies  

Digital Marketing: The Advantage and Importance  

For many companies today having digital marketing strategies in their business is very important as it offers multiple online marketing strategies that the traditional marketing channels can’t do:  

Plus, with digital marketing, you can choose from different tactics on how to engage with your target audience and overrun your competitors. You can choose from SEO strategies, PPC, content marketing. and more. Unlike traditional marketing, you don’t have much choice and even today the channels and solutions stay the same which does not fit your audience and not to mention campaigns or ads in television, radio, and newspaper are very expensive.   

The advantage of maximizing the internet to advertise your products and services is almost endless. As mentioned, the wide range of strategies you can choose from can easily match your business goals, and target the best audience.   

A COST-EFFECTIVE SOLUTION  

Another advantage due to its wide range option is the ability of online marketing solutions to be cost-effective. Why is digital marketing cost-effective? Compared to traditional marketing wherein you bid for space and set a huge budget to run a campaign that could go on for months without guaranteed results, compared to digital marketing where you can stop your campaigns anytime when you don’t see good results, you won’t be tied for months for a solution that does not work.  

Digital marketing solutions provide reports and data when you run your campaign with your chosen strategy. For example, when you launch social media campaigns or ads, you can track the clicks, traffic, and conversion of the ad, and with the numbers presented you can easily decide whether to tweak or simply decide to expand more to other options which save your business from bad investments.   

OFFERS AND ADVANCED TARGETING AND PERSONALIZATION OPTION  

Personalization and targeting the right audience play a big role in the success of any marketing campaign. With the traditional way of marketing, you can’t personalize your advertisements. Let’s say you launched a campaign using traditional marketing and you have chosen to put your ads on the billboard. With this kind of traditional ad, you can’t give a personal experience to your audience nor the feedback and engagement. With digital marketing you can give a very personalized experience to your target audience as for online marketing you can use advanced targeting options like:   

• AGE  
• GENDER  
• GEOLOCATION  
• INTEREST  
• CIVIL STATUS  
• DEVICE  
• BROWSING ACTIVITY  
• And more

These advanced targeting options help you personalize your audience experience, you are helping them get the information that they need easily. Consumers online expect the same experience from services that they get offline, with the power of personalization, you can suggest products and services to your customers that match their age, interest, and find near their location which leads to better marketing results.   

ACCURATE CAMPAIGN TRACKING, MEASUREMENT, AND FEEDBACK  

With online marketing, you do not need to worry much vs traditional marketing. Campaign tracking and measurement easily resolve that which is the main problem with traditional marketing.   

You can’t measure or track the progress of traditional marketing unless you get the actual ROI. With radio ads, newspaper ads, TV ads, billboard ads it’s hard to track its impact and measure your audience engagement. This is quite challenging as your business is left with the question of is it working?  

Digital marketing makes it all easy for business owners to track, measure performance, and see progress with their online marketing campaigns, with the help of tools like Google Analytics, Google Ads, and Google Search Console. For example, Google Analytics helps you track your website traffic, user behavior, and website conversions. At a glance you can see if your campaign is progressing or not, you can decide right away if your marketing efforts should change or make changes to make it more effective. You can even change the audience if you want to and test which online marketing strategy is way more effective for your business.   

You can also expect continuous feedback and easy share reports whenever you launch a digital marketing campaign. Say for example, when you launch an SEO or PPC campaign it will provide you constant feedback on its performance. Any changes or strategies that you add to your chosen online marketing strategy will show you data, numbers, and reports or sudden rise drops, and more. This enables you to act fast and make real-time business decisions.   

READY TO VENTURE ON DIGITAL MARKETING STRATEGIES?  

Now that you know the basics and have read the quick guide on digital marketing, we at Zombie Digital can help you launch your digital marketing efforts. If you are ready to take the lead and take the next step to boost your online marketing, we are here to take your business in front of your audience.

Give us a call or chat with one of our experts and see what we can do for you. Our team is waving and is already thrilled to collaborate with your business.