Having a professionally designed and crafted landing page plays an important and critical role in your marketing and advertising efforts. They should be designed to consistently carry your brand to entice visitors to convert sales.  

PAY PER CLICK (PPC) 

Before getting into the details of what and how landing pages work, let’s define PPC first. Pay-per-click or PPC. In simple terms, it is an online marketing model used to drive website traffic. Advertisers pay a fee each time their ads are clicked, in short, it is simply buying visits to your website. The ads appear on top of the search results, just above the organic listings. In this way, you can drive valuable leads for your business.  

PPC ads start with selecting the right keywords for your page, after that your chosen keywords, then this will trigger the ad to appear in relevant search results. Sticking to long-tail keywords, choosing keywords that have three or more words will drive more qualified leads. 

After choosing your long-tail keywords, you will now proceed to bid for your ad’s placement. You will then set a maximum amount to bid, this the amount you are willing to pay each time someone clicks the ad. No worries as the amount is quite flexible, it can be changed anytime. PPC ads can be run on Google and even on social media, which they appear on the user’s newsfeed, what a great way to get qualified leads right? 

 With PPC ads, you will only pay for the leads that are interested in your business, hence you should have a well-designed landing page. 

WHAT IS A LANDING PAGE?  

Before we dive deeper, what exactly is a landing page? A landing page in the digital marketing world is a stand-alone webpage created mainly for advertising and marketing efforts for your business. Landing pages are so common you may have tried clicking on one. Compared to web pages, landing pages are designed to encourage your site visitors to explore and the goal is to have the visitors “land” after clicking on a certain link via email, Facebook Ad, Twitter, Google, and more.   

  In this way, you can increase conversion rates by having your visitors land directly to the doorstep of your business.   

  HOW DOES LANDING PAGE WORK?  

  Landing pages entice your visitors to perform actions such as purchasing your products, getting your service, and posting your website to online communities to drive traffic and views. Driving your visitors directly to your website’s homepage may create confusion, as they may not know what to do on your homepage. Landing pages contain CALL TO ACTION or CTA buttons, you may be familiar with the common CTA’s such as “Click Here” “Get Started” “Get A Quote” and more.  

Sending your customers to a highly targeted landing page will move them closer to the next step of your sales funnel which is conversion, and aside from that, it benefits your audience resulting in customer satisfaction.  

  It helps you guide your audience  

  Online visitors favor consistency. Avoid confusion and distractions with your potential customers by creating an effective landing page. Let’s say you have a Google Ad campaign for your Cleaning Service business targeting search terms house cleaning services. When your customers click on the ad they land on your homepage and are bombarded by your cleaning service packages and cleaning products you sell on the side, and now they have to figure out where to navigate on your website to find the house cleaning services. This results in low conversion rate as navigating and not finding what they clicked on the ad is too much effort for your audience.   

  When you custom your landing page, you can assure that your audience clicks on that ad, they land on that specific house cleaning service which contains the pricing, inclusions, and everything they need to know which more likely will lead to getting that service, and voila! Easy sales conversion for you.   

  TYPES OF LANDING PAGES  

There are 2 types of landing pages: PPC or Pay-Per-Click advertising and Social Media. So, what is the difference?  

  PPC (Pay-Per-Click) Landing Pages  

This type of landing page is a stand-alone web page indented for your online ads such as Google AdWords. PPC campaigns are your deal closers for your online ads, it is proven and tested to convert your visitors into buying customers.   

You can also track the progress of your marketing campaigns through landing pages. By tracking the actual conversions from the landing pages, you have launched and you can easily identify if it’s doing well or it needs to be tweaked.   

  Social Media  

Social media landing pages are designed specifically to go viral in the online community. Facebook, Instagram, Twitter, and other social media platforms will drive traffic to your site using landing pages.   

When a social media landing page is professionally designed and crafted can funnel traffic for months-long to your site or even years. To achieve this, your social media landing pages should have these three important elements:

WHAT MAKES A GOOD LANDING PAGE?  

You can identify a good landing page at a glance, in case you’re wondering what to look for, here’s and example of a top landing page that converts:

• CONCISE, PRECISE, AND ORIGINAL MESSAGING 
• CALL TO ACTION  
• MINIMALISTIC DESIGN 
• SITE PARTNERSHIPS AND DATA REVIEWS   

ZOMBIE DIGITAL LANDING PAGE DESIGN SERVICES  

  Zombie Digital offers an end to end solution to your digital marketing needs, and if you are looking for a trusted digital agency to run and design your landing page, you good folks can count on us.   

  At Zombie Digital expect that we deliver not just numbers, but also the Zombie Experience: 

• We deliver professional and quality landing page design services that are consistent and represent your business brand.   

• We create a strong landing page design and copy that attracts your visitors and converts them into buying customers.   

• A well-crafted and professionally built landing page that will resonate with your target audience.   

Check out our quotes, packages, plans, and services inclusions. Contact us and learn more about how your business can take off with incorporating landing pages to your PPC campaigns.