Landing Page

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ZOMBIE DIGITAL: TAKE OFF YOUR BUSINESS WITH LANDING PAGE DESIGN SERVICES FOR YOUR PPC CAMPAIGNS

Having a professionally designed and crafted landing page plays an important and critical role in your marketing and advertising efforts. They should be designed to consistently carry your brand to entice visitors to convert sales.  

PAY PER CLICK (PPC) 

Before getting into the details of what and how landing pages work, let’s define PPC first. Pay-per-click or PPC. In simple terms, it is an online marketing model used to drive website traffic. Advertisers pay a fee each time their ads are clicked, in short, it is simply buying visits to your website. The ads appear on top of the search results, just above the organic listings. In this way, you can drive valuable leads for your business.  

PPC ads start with selecting the right keywords for your page, after that your chosen keywords, then this will trigger the ad to appear in relevant search results. Sticking to long-tail keywords, choosing keywords that have three or more words will drive more qualified leads. 

After choosing your long-tail keywords, you will now proceed to bid for your ad’s placement. You will then set a maximum amount to bid, this the amount you are willing to pay each time someone clicks the ad. No worries as the amount is quite flexible, it can be changed anytime. PPC ads can be run on Google and even on social media, which they appear on the user’s newsfeed, what a great way to get qualified leads right? 

 With PPC ads, you will only pay for the leads that are interested in your business, hence you should have a well-designed landing page. 

WHAT IS A LANDING PAGE?  

Before we dive deeper, what exactly is a landing page? A landing page in the digital marketing world is a stand-alone webpage created mainly for advertising and marketing efforts for your business. Landing pages are so common you may have tried clicking on one. Compared to web pages, landing pages are designed to encourage your site visitors to explore and the goal is to have the visitors “land” after clicking on a certain link via email, Facebook Ad, Twitter, Google, and more.   

  In this way, you can increase conversion rates by having your visitors land directly to the doorstep of your business.   

  HOW DOES LANDING PAGE WORK?  

  Landing pages entice your visitors to perform actions such as purchasing your products, getting your service, and posting your website to online communities to drive traffic and views. Driving your visitors directly to your website’s homepage may create confusion, as they may not know what to do on your homepage. Landing pages contain CALL TO ACTION or CTA buttons, you may be familiar with the common CTA’s such as “Click Here” “Get Started” “Get A Quote” and more.  

Sending your customers to a highly targeted landing page will move them closer to the next step of your sales funnel which is conversion, and aside from that, it benefits your audience resulting in customer satisfaction.  

  It helps you guide your audience  

  Online visitors favor consistency. Avoid confusion and distractions with your potential customers by creating an effective landing page. Let’s say you have a Google Ad campaign for your Cleaning Service business targeting search terms house cleaning services. When your customers click on the ad they land on your homepage and are bombarded by your cleaning service packages and cleaning products you sell on the side, and now they have to figure out where to navigate on your website to find the house cleaning services. This results in low conversion rate as navigating and not finding what they clicked on the ad is too much effort for your audience.   

  When you custom your landing page, you can assure that your audience clicks on that ad, they land on that specific house cleaning service which contains the pricing, inclusions, and everything they need to know which more likely will lead to getting that service, and voila! Easy sales conversion for you.   

  TYPES OF LANDING PAGES  

There are 2 types of landing pages: PPC or Pay-Per-Click advertising and Social Media. So, what is the difference?  

  PPC (Pay-Per-Click) Landing Pages  

This type of landing page is a stand-alone web page indented for your online ads such as Google AdWords. PPC campaigns are your deal closers for your online ads, it is proven and tested to convert your visitors into buying customers.   

You can also track the progress of your marketing campaigns through landing pages. By tracking the actual conversions from the landing pages, you have launched and you can easily identify if it’s doing well or it needs to be tweaked.   

  Social Media  

Social media landing pages are designed specifically to go viral in the online community. Facebook, Instagram, Twitter, and other social media platforms will drive traffic to your site using landing pages.   

When a social media landing page is professionally designed and crafted can funnel traffic for months-long to your site or even years. To achieve this, your social media landing pages should have these three important elements:

WHAT MAKES A GOOD LANDING PAGE?  

You can identify a good landing page at a glance, in case you’re wondering what to look for, here’s and example of a top landing page that converts:

  • CONCISE, PRECISE, AND ORIGINAL MESSAGING 
  • CALL TO ACTION  
  • MINIMALISTIC DESIGN 
  • SITE PARTNERSHIPS AND DATA REVIEWS   

ZOMBIE DIGITAL LANDING PAGE DESIGN SERVICES  

  Zombie Digital offers an end to end solution to your digital marketing needs, and if you are looking for a trusted digital agency to run and design your landing page, you good folks can count on us.   

  At Zombie Digital expect that we deliver not just numbers, but also the Zombie Experience: 

  • We deliver professional and quality landing page design services that are consistent and represent your business brand.   
  • We create a strong landing page design and copy that attracts your visitors and converts them into buying customers.   
  • A well-crafted and professionally built landing page that will resonate with your target audience.   

Check out our quotes, packages, plans, and services inclusions. Contact us and learn more about how your business can take off with incorporating landing pages to your PPC campaigns. 

STATIC

DYNAMIC W/ TESTING

FULLY OPTIMIZED

$1,500/page

$2,400/page

$3,200/page

FULLY RESPONSIVE DESIGN

FULLY RESPONSIVE DESIGN

FULLY RESPONSIVE DESIGN

   

Landing page programming/build

Unlimited landing page design iterations

Unlimited landing page design iterations

Conversion tracking code setup

1 multivariate conversion testing iteration

3 multivariate conversion testing iterations

Custom conversion strategy

Performance test and conversion reporting

PPC campaign review

LANDING PAGE DESIGN SERVICE PRICING

FEATURES

STATIC

DYNAMIC W/ TESTING

FULLY OPTIMIZED

Fully Responsive Design Across All Devices (Desktop, Mobile, Tablet)

   

Conversion tracking code setup

   

Online project management scheduling

   

Dedicated account representative

   

Market research

   

Conversion strategy

   

Conversion best practices documentation

   

2 hours coaching on strategy implementation

   

Development of unique selling position

   

Landing page design

 

Unlimited Iterations

Unlimited Iterations

Landing page programming/build

 

1 Iteration

3 Iterations

Multivariate conversion testing

 

1 Iteration

3 Iterations

Copywriting

 

1 Iteration

3 Iterations

User testing

   

Setup of auto responders

   

Confirmation/Thank you page

   

PPC campaign review

   

Flash/jQuery interactive calls to action

   

Conversion path implementation

   

Lead forms integrated into CRM (ex. Salesforce.com)

   

Performance test reporting

   

Conversion reporting

   

Call tracking

Additional $250

Additional $250

 

5+ SMEs behind campaign driving results

   

Database integration

By Quote

By Quote

By Quote

Video creation & implementation

By Quote

By Quote

By Quote

Time frame

4 weeks

7 weeks

10 to 14 weeks

Investment

$1,500

$2,400

$3,200

FAQ’s (Frequently Asked Questions)

You must take into consideration the number of factors that might affect the timeline of results such as:

  • State of your website
  • Contents created (how often or how active)
  • Industry competition

Please note that all timeframes are the best guess estimates, and it might change until we have discussed everything about your business.

We will be asking you questions to see if we are a good fit. The questions are focused on how long have you been in the business, your estimated or average sale value, revenue generated per month, and more. Those are the basics and once we discuss with you will just go from there.

Shoot us an email and we will let you know if there are still spots left.

That’s great! Send us an email or you can book a free strategy session with us, plus a live chat so we can answer your queries.

If you happen to know about landing page designing, then you must have heard of our competitors. We also look forward to working with you and we would like you to know that we are not interested in maxing out your credit card and hard-earned cash. We value partnerships over making tons of money by giving false promises and unrealistic guarantees.

We Are Totally Different

STRATEGIZE FOR SUCCESS

When You Collaborate With Zombie Digital

Goal Oriented Marketing

We sit down with you whether it’s in person or over a call to discuss your objectives and listen to your strengths and weaknesses. We then take that data and create a strategy based on your objectives. Often within 48 hours, we know exactly what should be done to take your business to the next level.

Target Your Buyers, Not Your Window Shoppers

One of the most important things to understand is your audience. It’s commonly known that some of the best companies have a conversion rate somewhere around 5%. That means over 90% of the people who visit your website won’t use your services. We say this to emphasize that your primary focus should be finding those who want your services.

The Zombie Experience

The Zombie Digital team has more than 20+ years of combined experience designing websites and driving sales to business partners through SEO & various PPC platforms. Not all agencies are equal.

Consistency & Communication

We have this routine where we send progress reports every Friday morning since it’s usually a good mood enhancer to find out how your business is progressing. We’re always focused on clear communication, however, we can’t bring you the best results if we update you every twenty minutes. We can respond to questions via email or our social media page.

100% Accountability & Transparency

We’re not like every agency out there, we work with no more than 10 clients a month to make sure we provide the best service possible. We aren’t the cheapest around either, but making the right investment pays off. More often than not we help repair the damage for those who chose cheaper options. If you have any questions feel free to send us an email.

You’re Our Business Partner, Not Our Client

Most agencies see you as a client, just another number. Not us though, we’re a small clan of digital zombies that take pride in creating amazing websites and helping our partners overrun their competition.

GET YOUR FREE WEBSITE AUDIT

Whether you decide to partner with us or not, it’s best to get an idea of where you should start making improvements.

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